Sullivan's Bright Lights Whitening Shampoo is fantastic whitening shampoo for brightening and enhancing hair and wool. Clean, bio-based surfactant technology attacks dirt and pulls it away from hair and skin. Shampoos away yellow tint and stains. Leaves coat with a beautiful luster. Infused with Sullivan's VITA HAIR™ nourishing vitamin package (Vitamin E, Biotin and Pro-Vitamin B-5) for added nourishment to skin and hair. Formulated with the purest grade of naturally organic, plant-based agricultural resources; healthy for hair, naturally. Free of harsh, invasive detergents that can strip natural oils and nutrients from animals' hair and skin. Biodegradable, Earth-safe shampoo contains no irritating abrasives, petroleums, toxins or solvents.